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Sony Sues Its Vp of Everything, Kevin Butler, for Playing a Wii
It looks like one of the great spokescharacters of recent years has met an ignominious end. Sony is suing Jerry Lambert, the great commercial actor who has played Kevin Butler, a wise-cracking...
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Artisanal Advertising
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table fills up with an identical...
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Ad of the Day: Sony Xperia
Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two full weeks before the U.S. did), one...
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Top 10 Commercials of the Week: Nov. 2-9
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a...
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Wieden, Beyond 'Halftime'
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something...
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Sizing Up the CES Crapshoot
The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual Consumer Electronics Show in Las Vegas. The...
View ArticlePeople Don't Use TV Apps, and Mobile Gaming Is Set to Implode
If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that the average...
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AmEx Looks to Ignite Real Twitter Shopping
Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation. American Express began to change that last year when it rolled out the...
View ArticleIntel to Shake Up TV Landscape This Year
Intel has a sizable presence in the consumer electronics market, but outside of those old "Intel Inside" ads, consumers don't consider the chip maker on the level of an Apple, Samsung or Sony. That's...
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As Ex-Partners Vie for Movie Deals, Netflix Expands Originals
It's got to be bitter to lose a contract to your old business partner. That's what happened to Netflix yesterday when Starz won a deal over the streaming-and-delivery service with Sony Pictures to...
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10 Trailers Sony Hopes Will Make You Ravenous for a PlayStation 4
Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the race to announce the...
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Ad of the Day: Sony Xperia Z
Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight of the...
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The Terrifying Slowdown for New Creative Business
The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what...
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YouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
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Gamers Grow Increasingly Incensed with Microsoft's Xbox One
With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies. Gamers and industry observers have become increasingly skeptical of the next-gen...
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'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4
While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to their own big reveal: the console's new...
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Comedians in Cars Redefines Sony's Crackle
Crackle has always had something of an enigma. Founded as Grouper, a YouTube wannabe from the early 2000s, the site was acquired and rebranded as Crackle.com back in 2006. Since then, the programming...
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YouTube's 10 Most-Watched Ads in June
Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads...
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Filmmaker Garth Davis Dreams a Whole World for Sony 4K Televisions
IDEA: Sony's 4K Ultra HD television, with four times the resolution of regular HD, literally stops people in their tracks. Filmmaker Garth Davis saw one at the Sundance Film Festival and ended a...
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Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot
It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The Last of Us,...
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