Clik here to view.
'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on...
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas Eve in...
View ArticleClik here to view.
Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend
It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million purchase of a...
View ArticleClik here to view.
The 5 Most Embarrassing Revelations From Sony's Sprawling Hack
The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a public relations sinkhole....
View ArticleClik here to view.
Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most...
Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have...
View ArticleClik here to view.
Alibaba Is in Talks With U.S. Movie Studios to Stream in China
Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba executives are...
View ArticleClik here to view.
How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to...
IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way."The team came in with a super simple observation: The greatest...
View ArticleClik here to view.
W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone
If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and development partners Motim and...
View ArticleClik here to view.
Sharlto Copley and Michelle Forbes Will Star in PlayStation's Powers
Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley, of District 9 and recent box office grand slam Maleficent, joins the lineup of...
View ArticleClik here to view.
Sony Is Targeting Influencers' Real-Life Friends
Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, launched today and...
View ArticleClik here to view.
Community Is Getting Its Six Seasons (No Movie Yet)
Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony were set to expire, in...
View ArticleClik here to view.
Marketers Are Ready for Google Android Everywhere From TVs to Watches
Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its...
View ArticleClik here to view.
MLB 14 The Show Says Baseball Is Better With Shareable Web Content
Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony Computer...
View ArticleClik here to view.
Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes...
CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably...
View ArticleClik here to view.
Microsoft Tells Advertisers It's Committed to Content With Xbox Shows
Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world on the...
View ArticleClik here to view.
Merkle Acquires Digital Player New Control
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which...
View ArticleSony Wants You to Pay Attention to the Details
Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae can make you stand out in the dance...
View ArticleClik here to view.
Former Tech Wunderkind Is Trying to Revolutionize Viral Video
Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first CTO. He got...
View ArticleClik here to view.
Sony Visits World's Largest Model Railroad to Test Its Cameras on Miniature...
Last month, Sony rolled out a sweeping celebration of its own contributions to technology and the arts. Now, it's diving deep on the same subject, taking viewers on a tour of Northlandz, a giant model...
View ArticleClik here to view.
Angry Birds Maker Hatches In-Game Video Ad Plan
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 10-17
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate...
View Article
