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Merkle Acquires Digital Player New Control
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which...
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Microsoft Tells Advertisers It's Committed to Content With Xbox Shows
Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world on the...
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Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes...
CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably...
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MLB 14 The Show Says Baseball Is Better With Shareable Web Content
Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony Computer...
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Marketers Are Ready for Google Android Everywhere From TVs to Watches
Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its...
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Community Is Getting Its Six Seasons (No Movie Yet)
Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony were set to expire, in...
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Sony Is Targeting Influencers' Real-Life Friends
Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, launched today and...
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Sharlto Copley and Michelle Forbes Will Star in PlayStation's Powers
Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley, of District 9 and recent box office grand slam Maleficent, joins the lineup of...
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W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone
If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and development partners Motim and...
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How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to...
IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way."The team came in with a super simple observation: The greatest...
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Alibaba Is in Talks With U.S. Movie Studios to Stream in China
Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba executives are...
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Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most...
Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have...
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The 5 Most Embarrassing Revelations From Sony's Sprawling Hack
The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a public relations sinkhole....
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Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend
It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million purchase of a...
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'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on...
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas Eve in...
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